ClickFunnels Pricing: What Does It Cost?

If you're planning to build funnels, one of the first things you’ll look at is ClickFunnels pricing.

At first glance, it seems straightforward: you pick a plan, pay monthly, and start building.

But in reality, the total cost of using ClickFunnels is often higher than what’s shown on the pricing page.

Not because the tool is misleading, but because a working funnel usually needs more than just pages.

In this guide, we’ll break down:

• Actual ClickFunnels plans

• What each plan includes

• Hidden or additional costs you should expect

So you can make a more informed decision.

ClickFunnels Pricing Plans (Overview)

ClickFunnels currently offers two main plans under its newer version.

1. Basic Plan

This is the entry-level plan, typically used by beginners or small businesses.

It generally includes:

• Funnel builder

• Basic page creation

• Limited workflows

• Basic analytics

This plan is enough if you’re just starting and want to test funnel ideas.

2. Pro / Etison-Level Plan

This is designed for users who want more control and scalability.

It usually includes:

• Advanced automation

• More funnels and pages

• Follow-up workflows

• Additional integrations

For businesses actively running campaigns, this is often the more practical option.

What About ClickFunnels Classic Pricing?

You might still come across references to ClickFunnels classic pricing.

This refers to the older version of ClickFunnels, which had plans like:

• Basic

• Etison Suite

Some users still operate on these plans, but most new users are onboarded to the newer structure.

ClickFunnels 2.0 Pricing: What Changed?

With ClickFunnels 2.0 pricing, the platform introduced:

• Improved page builder

• Better performance

• More built-in features

On paper, it looks like a more complete system compared to the older version.

But even with these improvements, there are still additional components you may need to pay for separately.

The Real Cost of Using ClickFunnels

This is where most people underestimate the budget.

ClickFunnels helps you build pages and basic funnels, but a fully working system often requires additional tools.

Here are the most common extra costs:

1. Email Sending (SMTP Services)

ClickFunnels does not handle large-scale email sending on its own.

You’ll typically need an external SMTP service like SendGrid, Mailgun, or similar.

Why this matters:

• Emails won’t deliver reliably without it

• Costs increase as your list grows

This becomes essential once you start running campaigns or automations.

2. CRM or Lead Management Tools

While ClickFunnels has some built-in contact management, it may not be enough for:

• Tracking conversations

• Managing pipelines

• Handling follow-ups at scale

Many businesses end up using additional CRM tools, which adds to the overall cost.

3. Automation Tools

Advanced automation often requires integrations.

For example:

• Connecting different tools

• Triggering workflows

• Managing multi-step journeys

This can involve tools like Zapier or similar platforms, which come with their own pricing.

4. Third-Party Integrations

Depending on your setup, you may also need:

• Payment gateway tools

• Webinar platforms

• Membership systems

Each integration adds complexity and cost.

5. Funnel Templates or Design Costs

Most users don’t build high-converting funnels from scratch.

They either:

• Buy templates

• Hire designers

• Use pre-built systems

This is a one-time or recurring investment, depending on how you approach it.

If you’re looking to save time and avoid building from zero, you can also explore cost-effective, pre-built funnels across different industries here: https://cffunnelstemplates.com/collections/clickfunnel-2-0

These are designed to give you a ready structure, so you can focus more on optimization instead of setup.

So, What Is the Total ClickFunnels Cost?

If you combine everything, the ClickFunnels cost is not just the monthly subscription.

A realistic setup may include:

• Monthly plan cost

• Email service cost

• Automation tool cost

• Additional integrations

This can significantly increase your total monthly spend, especially as your business grows.

Are ClickFunnels Plans Still Worth It?

The answer depends on your needs.

If you:

• Want a well-known platform

• Prefer a structured funnel builder

• Don’t mind using multiple tools

Then, ClickFunnels can still work.

But if your goal is to build a complete system, including funnels, CRM, and automation in one place, you may find yourself looking beyond just ClickFunnels plans.

Final Thoughts

ClickFunnels is a solid funnel-building tool.

But the actual cost goes beyond the pricing page.

Once you factor in email delivery, automation, and integrations, the total investment becomes clearer.

Before choosing a plan, it’s worth mapping out:

• What you actually need

• What tools will you depend on

• How much are you willing to manage across platforms

That clarity will help you choose the right setup, not just the popular one.

If you're planning to set up a funnel or improve your current one, having the right structure in place from the start can save both time and cost.

You can start here: https://cffunnelstemplates.com/pages/contact