Working with CF Funnels has been an absolute pleasure! The team communicates clearly, delivers fast, and gets things right the first time.
They went above and beyond, from setting up our website chat within 24 hours to creating a postcard design that outshone the rest.
Every project has been timely, professional, and exactly what we needed. Another successful collaboration with a team that truly cares about quality!
Harrison Advantage | Website Design & Development
Discover how we built the Harrison Advantage digital brand from the ground up, delivering a professional WordPress website complete with a custom logo, live chat, and Google Reviews integration to boost trust and engagement for their unique real estate model.
Brand Name: Harrison Advantage
Industry: Real Estate, Home Selling & Home Buying
Location: USA
Focus Technology:
Overview of the Success Story
The Summary
This success story showcases how we built a complete digital identity for Harrison Advantage, transforming a real estate concept into a professional, conversion-ready online presence.
The project required more than just a website. It demanded a cohesive brand, customer-engagement tools, and a scalable platform to support long-term growth. We designed and developed a modern WordPress site, crafted a custom logo, and integrated live chat, Google Reviews, and SEO foundations.Â
The result: a trustworthy, high-performing digital presence that reflects professionalism, drives leads, and builds lasting client confidence.
About Harrison Advantage
Harrison Advantage is a modern real estate and mortgage services business built around a husband-and-wife team model.
Unlike traditional brokerages with high overhead and multiple agents, they offer direct, personal service and thousands in savings through reduced commissions and transparent pricing.
By pairing real-estate expertise with in-house mortgage services, they deliver an end-to-end experience, from loan approval to closing. Clients enjoy stronger buying power, smoother negotiations, and clear cost savings.
With tools like savings calculators, real-world case studies, and an education-first approach, Harrison Advantage positions itself as a trust-driven, value-centric alternative for both buyers and sellers seeking clarity, savings, and exceptional service.
The Challenge
The project demanded a complete build from scratch: creating a sophisticated online presence that seamlessly communicated Harrison Advantage’s unique dual-service model for property buyers and sellers.
This required us to design and develop two modern, fully responsive WordPress websites while also establishing a memorable new brand identity, including a custom logo.
The strategic goal was immediate conversion readiness, flawlessly integrating features like live chat, Google Reviews, and an SEO foundation to build trust and visibility.
Crucially, we also managed a complex zero-downtime domain transfer and deployed a scalable infrastructure engineered for the client’s aggressive future growth.
What we did
Our team managed the project end-to-end, from strategy to execution. Ensuring every detail reflected the brand’s professional yet personal nature.
We built the WordPress website from scratch, paired it with a custom logo, and developed a clean, responsive layout optimized for mobile and desktop. To improve engagement, we integrated Google Reviews for social proof and a Tawk.to live chatbot for instant lead generation.
We also executed a seamless domain transfer, created marketing collateral (postcards), and provided ongoing maintenance and technical support to guarantee long-term reliability.
Our team delivered a custom-built WordPress site with a unique brand identity, integrating Google Reviews and live chat to ensure the platform drives immediate trust and lead generation.
Our Focus Areas:
- Website Development: Built a responsive WordPress site with a modern landing page and optimized visuals.
- Brand Identity: Designed a custom logo and unified brand elements across all touchpoints.
- Infrastructure: Executed a zero-downtime domain transfer and hosting setup.
- Engagement Tools: Integrated Google Reviews for credibility and Tawk.to chatbot for real-time communication.
- Marketing Collateral: Designed branded postcards to complement the online identity.
- Support: Provided long-term website maintenance and performance optimization.
This full-circle approach delivered a professional digital foundation, establishing Harrison Advantage as a credible, client-focused real-estate brand ready to scale.
Services That Powered the Transformation
Technologies Driving This Funnel
(Content management & website framework)
(Custom page builder for design flexibility)
(Live chat integration & lead capture)
(Social proof & reputation management)
(Brand identity & design assets)
The Results
The final deliverables included a fully responsive, professional website that reflected trust, clarity, and modern branding.
Final deliverable - Harrison Advantage
Key Outcomes of the Project:
- Established a cohesive digital brand with a custom logo and design system.
- Enhanced client engagement via live chat and Google Reviews integration.
- Achieved seamless domain setup and hosting transition with zero downtime.
- Built a scalable WordPress framework for long-term flexibility.
- Ensured stability and updates through ongoing support.
Rating and Review
Build Trust. Drive Leads.
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