Advance Human Performance | Scaling Dr. Chris Stankovich’s Online Presence

Discover how we helped Dr. Chris Stankovich, The Sports Doc, build a modern WordPress + WooCommerce platform that showcases his expertise, sells products, captures leads, and amplifies his authority in sports psychology.

Brand Name: Advance Human Performance

Industry: Sports & Performance Coaching, Consulting & Training

Location: United States

Focus Tech:

Overview of the Success Story

The Summary

This project redefined the digital identity of a sports performance expert by merging education, commerce, and engagement into one seamless platform.

The new website functions as both a coaching hub and an eCommerce store, enabling Dr. Stankovich to share insights, sell products, and connect with athletes, coaches, and organizations worldwide. Through custom service pages, structured resource libraries, and WooCommerce integration, the platform now blends authority with accessibility, empowering the client to scale both reach and revenue.

About The Sports Doc

Dr. Chris Stankovich, widely recognized as “The Sports Doc,” is a licensed athletic counselor and professor of sport psychology and sociology with over two decades of experience helping athletes, coaches, and teams reach peak performance. Throughout his career, he has guided countless individuals in developing leadership, confidence, and mental toughness, key ingredients for success both on and off the field.

Featured on major media outlets including ESPN, USA Today, ABC World News, NBC4i, and 95.5FM The Game, Dr. Stankovich has built a national reputation for bridging sports science with practical, real-world coaching methods. Through his books, videos, podcasts, workshops, and consulting programs, he delivers proven tools that enhance performance, mental health, and long-term athlete development.

His mission is to help athletes and organizations achieve sustainable success by integrating mindset, motivation, and strategy, empowering them to perform at their best while maintaining balance, resilience, and personal growth.

Their philosophy centers on the belief that healing is both an art and a journey. Each program, resource, and session is carefully designed to help clients reconnect with their authentic selves- combining creativity, compassion, and consciousness into a truly transformative experience.

The Challenge

The client's previous digital platform presented a severe bottleneck: it simply couldn't reflect the full range of Dr. Stankovich's extensive expertise or effectively manage his constantly growing catalog of valuable resources.

Functionally, it lacked proper product organization, had zero eCommerce capability, and offered poor, user-unfriendly navigation. To resolve this, he critically needed a complete WordPress redesign with seamless WooCommerce integration, a vastly improved content structure for showcasing his blogs and services, and integrated, automated lead capture forms.

All of this had to be delivered in a professional, modern design that genuinely reflected his national media presence and expert credibility.

What we did

We completely rebuilt the website from the ground up with a focus on usability, scalability, and efficient content management.

We crafted a modern, responsive layout specifically designed to represent sports performance consulting in a professional and approachable way.

WooCommerce was seamlessly integrated to manage and sell a diverse range of products including books, toolkits, audio programs, and digital video resources, all powered by secure PayPal payment processing for a smooth user experience.

Beyond the storefront, we developed well-structured service pages that highlight Dr. Stankovich’s expertise, along with an organized blog system for ongoing thought leadership content.

Custom contact forms were implemented for streamlined lead capture, while the backend was optimized for speed, SEO performance, and long-term scalability.

Ensured a hassle-free transition by :

Website redesign: Multi-page development using WordPress
E-commerce Setup: Full WooCommerce integration for selling books, toolkits, and videos.
Content Architecture: Dedicated pages for services, resources, and testimonials.
Lead Capture System: Integrated contact forms with backend management.
Optimization: Improved site speed, media handling, and code scalability.

A professional, all-in-one digital platform that empowers The Sports Doc to teach, sell, and connect, all from one place.

Services That Powered the Transformation

01

WordPress Development Service

02

WooCommerce Integration Service

03

Design Services

04

Contact Form & Lead Capture Integration Service

05

Payment Gateway Integration Service

06

Marketing & Sales Funnel Strategy Service

Technologies Driving This Funnel

(Custom web design & CMS flexibility)

(WooCommerce setup for digital & physical products)

(Secure payment gateway integration)

(Backend functionality & data management)

(Lead capture & client inquiries)

What We Achieved Together

The new website elevated Dr. Stankovich’s brand from a static brochure site to a dynamic, monetizable coaching platform.

Final deliverable - https://drstankovich.com/
Professional, modern design matching his expertise and reputation
Fully functional store for books, toolkits, and media products
Streamlined navigation and improved user experience
Integrated lead capture for seamless client inquiries

Rating and Review

These guys are the best! They set me up with a complete website, added store functionalities, and always maintain everything quickly and professionally. I highly recommend them they’re the best!

Empower Your Expertise with the Right Digital Platform

Whether you’re a coach, consultant, or professional, your website should work as hard as you do. Let’s build a platform that sells, engages, and grows with your brand.

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