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Accountability Now | From Redesign to Results: How a Coaching Brand Leveraged Automation & Smart Web Design
Discover how we engineered a high-conversion digital platform for Don Markland, overhauling his site with WordPress and Elementor for a modern look, and integrating GoHighLevel automation and the Facebook Pixel to turn his website into a powerful, lead-generating, and results-driven business tool.
Brand Name: Accountability Now
Industry: Business Coaching/Consulting, Leadership and Business growth
Location: USA
Focus Technology:
Overview of the Success Story
The Summary
The project was an end-to-end transformation of the client’s digital platform. The existing website was limited in design, lacked professional polish, and was not optimized to capture leads effectively.
Our task was to create a conversion-focused website that looked modern, functioned seamlessly across devices, and integrated smart automation to support the client’s sales and marketing processes.
This was not just about creating a “nice-looking website.” It was about engineering a business tool, one that could position the coaching practice as an authority in its niche while streamlining lead generation, engagement, and tracking to drive measurable results.
About Accountability Now
The company is a leadership and business coaching firm dedicated to helping entrepreneurs, executives, and business owners build stronger, more accountable organizations.
Their philosophy centers around the idea that accountability drives growth, by creating systems where leaders and teams take ownership of actions, businesses can unlock higher levels of performance.
They offer a combination of one-on-one coaching, group programs, and business consulting, with services that touch on leadership development, sales performance, operational improvement, and personal growth strategies.
Their programs are designed to provide practical frameworks rather than just theory, ensuring that clients see real-world results.
By leveraging years of experience in leadership and coaching, the company has become a trusted resource for businesses seeking to improve productivity, culture, and profitability.
The Challenge
The previous website lacked credibility, modern design, and automation. It wasn’t capturing leads or communicating the brand’s true authority.
Our goal was simple: transform a static coaching site into a smart, conversion-focused platform powered by GoHighLevel, Facebook Pixel tracking, and a stable backend.
By redesigning the experience end-to-end, we aimed to build a measurable growth engine, one that not only looks great but actively drives leads, automates marketing, and delivers real, trackable results.
What we did
We implemented an end-to-end development plan focused intensely on design, automation, and performance.
Using WordPress and Elementor, we executed a complete redesign, delivering a clean, modern interface with seamless navigation optimized for exceptional user experience across all devices. For the conversion engine, we integrated GoHighLevel for robust, automated lead capture and follow-up sequences, alongside the Facebook Pixel to enable precise campaign tracking and retargeting.
Behind the scenes, we built a reliable MySQL database to ensure both long-term scalability and rock-solid stability. Finally, the platform was rigorously optimized for SEO, speed, and visibility, transforming the site into a high-performance, revenue-generating asset.
Our Focus Areas:
- Redesign & Development: Rebuilt the site with WordPress + Elementor for a responsive, professional design.
- Lead Capture & Automation: Integrated GoHighLevel for automated workflows and follow-ups.
- Marketing Integration: Added Facebook Pixel for retargeting and campaign optimization.
- Backend Stability: Configured a secure MySQL database for data handling and scalability.
- Performance: Optimized for SEO, speed, and flawless mobile responsiveness.
A sleek, business-ready website that not only reflects brand authority but also automates growth and marketing workflows.
Technologies Driving This Funnel
(Custom web design & CMS flexibility)
(Visual builder for responsive, pixel-perfect layouts)
(lead capture, workflows & automation)
(Analytics & retargeting)
(On-page and performance optimization)
What We Achieved Together
The redesigned platform immediately elevated the brand’s authority and improved lead performance. With automation in place, the client experienced smoother operations and stronger conversion tracking.
- Final deliverable - https://accountabilitynow.net/
- Professional, conversion-driven digital presence
- Improved visitor engagement and retention
- Streamlined lead capture and nurturing
- Real-time analytics for marketing optimization
Rating and Review
Want a website that doesn’t just look great but drives results?
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