This team delivered a complete game-changer. Our old site was an anchor, dated and ineffective. They didn't just redesign it; they built a powerful platform.
The ClickFunnels integration for book sales is seamless, and the SavvyCal booking system eliminated consultation scheduling friction. We finally have a professional, fast, and authoritative digital presence that actively works to drive business and truly reflects the value of our advisory services.
Highly recommend for any thought leader.Â
David Werdiger | From Outdated to Outstanding: Redesigning a Thought Leader’s Digital Presence
Discover how we transformed an outdated platform into a powerful digital presence, using WordPress and ClickFunnels to drive book sales, integrate SavvyCal for streamlined booking, and implement a modern, SEO-ready design that solidified David Werdiger’s position as a thought leader.
Brand Name: David Werdiger
Industry: Financial Advisor, Family Consultant
Location: Australia
Focus Tech:
Overview of the Sucess Story
Summary of the Success Story
This project highlights the complete redesign and redevelopment of a professional financial advisory/consultancy website to reflect modern design standards, improved user experience, and seamless integration of advanced tools.
The transformation enabled the client to showcase services more effectively, sell resources like books, and streamline appointment scheduling, ultimately creating a platform that positions them as a thought leader in family business advisory and succession planning.
About David Werdiger
David Werdiger is a highly accomplished financial advisor and family consultant based in Melbourne, Australia, and the Director of Nathanson Pearson.
He specializes in the crucial areas of succession planning, wealth transition, and family governance for high-net-worth families, distilling his expertise in his best-selling book, Transition.
David’s authority is truly unique: he seamlessly blends over three decades as a successful tech entrepreneur with his own lived experience as a second-generation family member.
This background allows him to deliver strategic yet deeply empathetic solutions that resonate with the real challenges of preserving family wealth. His insight is recognized globally; he is a Leaders Council member at the UHNW Institute and has been a sought-after guest lecturer at Harvard Business School.
The Challenge
The existing website had become a significant barrier: its outdated design undermined his authority and its poor navigation actively hindered resource sales.
Critically, it lacked modern functionality for seamless scheduling and lead capture.
Furthermore, the weak technical foundation, including poor speed, mobile responsiveness, and SEO, severely limited the platform's reach and prevented his thought leadership from achieving its deserved impact.
What we did
We executed a complete digital overhaul, centering the strategy on amplifying David Werdiger's authority and driving conversions. The project began with a full website redesign and development, delivering a modern interface that finally aligned with his high-level professional brand.
Functionally, we engineered a dedicated revenue engine by implementing ClickFunnels integration to manage multiple sales funnels for his book and resources, ensuring seamless checkout and lead capture. To eliminate sales friction, we integrated SavvyCal for instant consultation scheduling.
The technical foundation was robustly addressed: we optimized the entire site for speed and mobile responsiveness, implemented superior SEO structures for discoverability, and deployed a scalable WordPress/PHP/MySQL architecture designed for flawless, long-term performance.
Ensured a hassle-free transition by:
- Website Redesign: Delivered a modern, authoritative site design across all service and information pages.
- Revenue Engine: Integrated ClickFunnels for dedicated book and resource sales funnels with smooth checkout.
- Frictionless Scheduling: Integrated SavvyCal to enable seamless, automated consultation booking.
- Custom Page Builds: Designed unique templates to clearly represent services like succession planning and conflict resolution.
- Technical Foundation: Deployed a scalable PHP/MySQL architecture with full mobile responsiveness and speed optimization.
The result of this focused, end-to-end transformation was an elevated digital platform that immediately translated world-class expertise into predictable, high-value opportunities.
Services That Powered the Transformation
Technologies Driving This Funnel
(Backend and database management)
(CMS & frontend)
(Sales funnel for books)
(Calendar booking system integration)
(Tracking and insights)
What We Achieved Together
The holistic transformation delivered immediate proof: the new digital platform is now a powerful, high-converting asset that solidifies David Werdiger’s authority and drives client acquisition.
- Final deliverable - https://davidwerdiger.com/
- Monetization Enabled: Seamless book sales via ClickFunnels.
- Authority Solidified: Modern design reflects industry expertise.
- Booking Frictionless: SavvyCal integrated for instant consultations.
- Performance Optimized: Major gains in speed and mobile UX.
Rating and Review
Redesign. Integrate. Empower.
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Scalable Tech:Â Amazon S3 integration for speed and secure client data.
